Valerie Schein
Marketing | Branding | Communications
Elevate Your Brand
EXPERTISE
Ask Me About
Brand Strategy
The world’s most successful brands connect with their customers on an emotional level – and that has very little to do with designing a pretty logo. When branding is done well, it helps your customers understand you, trust you, and cultivates the long-lasting relationships that help your business grow.
Content Strategy
Great content helps you build credibility, capture search volume, and educate your audience. With new social platforms cropping up all the time, it’s essential that your content doesn’t become a reactive chase of the newest trend. Maintaining your unique voice and perspective while adding something new to the conversation is the goal.
Public Relations
Whether supported by an internal team or external agency, public relations is a vital component of successful branding. Great PR helps you to share your story, shine a spotlight on your success, highlight your expertise, manage difficult situations and conversations, and cultivate a positive brand reputation.
Lead Generation
The best lead generation strategies are about quality, not quantity. A poorly constructed sales funnel will flood your sales team with unqualified leads, drowning them in “prospects” with no interest in purchasing. But, executed properly, these funnels can identify, nurture and deliver strong marketing-qualified leads ready to close.
Product Positioning
Unless your product is one-of-a-kind (and even then), you need to find a way to stand out from a sea of competitors. To accomplish this, you’ll need a deep understanding of your audience – because positioning is really about creating perception in the minds of your prospects.
Visual Design
Great design is essential to your marketing mix. Beyond the important “first impression” impact, design serves as a powerful tool to drive conversions, improve understanding, create differentiation, direct attention – you get the idea. You can’t afford to ignore the aesthetics of your brand.
Leadership
My Approach
Service
The leaders I have most admired throughout my life have adopted a servant leadership approach, guiding others with humility and empathy. As a leader, I strive to create a vision for success and to create an environment which allows my team to perform at their highest potential in pursuit of our common vision.
Transparency
Great employees do their best work when they have a full understanding of the situation and challenges ahead. I strive to provide this alongside open dialogue in order to foster trust and to cultivate excellence.
Inclusivity
Team members should feel welcome to share ideas, ask questions, and try new things. In my experience, the happiest and most engaged teams make room for all, celebrating individuals for their unique contributions and points of view.
Growth
I believe every employee deserves to be provided with consistent, thoughtful and honest feedback about their work and path forward. As part of this, I encourage my teams to invest time in continuing education – in whatever format suits them best.
